So, when did social media and the internet become so antisocial… or was it always like that?
Facebook has taken quite a hammering in the last 10 days, and with the revelations that have come out regarding Cambridge Analytica, the Brexit campaign and the US 2016 election, it brings into sharp focus the issues that all of us face with internet security and privacy.
The trade-off users make when they sign up to Facebook may, in fact, be more than just your likes, birthday and any other information you’ve actually written.
Imagine that you’ve been using Facebook for 10 years (like me!)… I looked back at some of the apps that I’d okayed (so I could play a quiz and boast that I knew all 13 countries in South America!) and it was clear that I had mindlessly handed over lots of personal information – but to whom?
What about the other big players?
For example, Google? They’re very clear about how their ads work – they don’t sell it on, but they do use your data to tailor ads to you… just take a look at their privacy statement on this.
My gut tells me that this won’t be the only platform that has been guzzling up data and selling it on for advertising and targeted campaigns such as the US election or Brexit referendum.
The New York Review of Books has a challenging article on what it calls the Big Five internet companies. It’s especially worth reading the last paragraph containing the “classic” Zuckerberg quote… need I say more!
ITGUY can help you stay safe…
If you’d like some advice on how to stay safe on the internet, please feel free to give us a call on 020 72 41 22 55 or fill out our contact form and we’ll quickly get back to you.